Urbanhotel.pt uses your data for four purposes:
- to provide our services and to keep in touch with you;
- for research aimed at improving our services;
- for research aimed at improving our services;
- for our administration and compliance with laws and regulations;
To provide our services and to keep in touch with you: When booking a stay we use the data for this purpose as described in the section "What data do we collect and how do we do it?". We use your name, passport number and other personal data to, for example, to book your hotel.
We only provide your medical details (eg a wheelchair request) to the accommodation so that the accommodation can provide you with the appropriate services requested. We do not use this data for other purposes.
We use your contact details to communicate with you. For example, to send you your electronic voucher or any booking changes. We also use your contact details to answer your questions when you contact our customer service.
We use your payment details to process your payment. Together with the payment service provider, our fraud department checks for the possibility of a fraudulent reservation using, for example, a stolen or blocked credit card.
For research to improve our services: We do research on trends related to how visitors and customers use our services, our website, customer services, and social networks. We do this to gather information about the behavior and preferences of our visitors and customers so that we can improve our services, the content of our website and our customer service. We also use the information referred to to develop new services.
For this search, we use automated tools with which we analyze the data described in the "Who is responsible for your data?" Section, including your booking data, any additional services you have purchased, and information about yourself (such as gender and your residence. ). Names, email addresses, or other information that may allow us to identify specific people are not reviewed, as we are only interested in general trends. We also do not use sensitive data. We may also combine the analyzed data with data we collect through cookies and similar technologies when you visit our website or information we receive from group companies or other sources.
For direct marketing based on your preferences and behavior: We use your data to send you newsletters, offers or other promotional messages. We do this by email and through other digital channels, such as apps and social networks, if you have explicitly given your consent.
We analyze and combine your data to tailor these messages to your preferences and behavior. For this purpose we use automated tools that analyze your data stored on our data management platform. For this purpose, we use your booking details, information about additional services you have purchased, and information about yourself (such as gender, residence and your accommodation preferences). We not only analyze and combine the data you enter, but also the data we collect through cookies, scripts and similar technologies (see our cookie statement for more information), from social networks and when you contact our support service. to the client.
In our emails, we may include personalized offers from urbanhotel.pt of our services and products. We tailor these offers to your interests.
We may use Facebook Custom Audiences, DoubleClick, and other networks to show you urbanhotel.com ads when the referred network or an associated website is visited. To that end, we may send your email address or other identifying information to Facebook (for example) to verify that you have a Facebook account. We may use your booking data to determine our audience. If you do not want your email address to be used for Custom Audiences, please contact our customer service. Check your social network website for more information about Custom Audiences. You may also have provided your consent to receive personalized advertisements on your Facebook timeline or on other social networks through our cookie policy. Please refer to our cookie policy to learn how you can cancel your consent.
We treat your personal data as described in this paragraph in defense of our legitimate interest and the interests of third parties to provide you with relevant updates and offers. You can unsubscribe from newsletters, offers or other promotional messages at any time by clicking on the unsubscribe link in the email or by contacting our customer service.
When you cancel your subscription, you will continue to receive our service emails (such as your booking confirmation and e-ticket). You may object to the use of your personal data for direct marketing purposes at any time.
For our administration and for compliance with laws and regulations: We use your personal data for internal administration purposes, such as records keeping, and to comply with our legal and tax obligations.
We collect and use your personal data to provide you with our services, to fulfill our legal obligations, in defense of our legitimate interests or the interests of third parties or with your consent, for example when we use your medical data.
If you withdraw your consent or do not provide the data we need to comply with your contract with you or our legal obligations, you may not be able to use our services or use them only to a limited extent.
If we treat your personal data in defense of our legitimate interests or the interests of a third party, those interests will have been weighed against your privacy interests. We will take steps to safeguard your privacy interests and to prevent unjustifiable harm to you as appropriate. Our legitimate interests may, for example, include security purposes or provide you with better services and offers. For more information about these interests, please refer to the purposes for which we handle your personal data, referred to above. More information on these weighting tests is available upon request.
Where we treat your personal data in defense of our legitimate interests or the interests of a third party, you have the right to oppose it at any time for reasons relating to your particular situation (see the section "How we protect you"). your data and how long do we keep it? ").